Hey hey! I’m Niharika -
a strategist who likes to give creatives the flexibility of a tight brief.
If I wasn’t a strategist, I’d be working at the FBI. Seriously though, give me 2 minutes, access to wifi and the color of their hair and I will find them for you. While I might not be at the FBI, I’ve definitely been able to get some obscure data to my briefs - you know, the classified top secret stuff…you probably need a stage 3 clearance for that (and ofcourse navigate Bumble to avoid being catfished).
Want to know more? I lived on a ship for 8 years of my life. Not just any ship, a CARGO SHIP! I was so far away from humanity that it made me want to be connected with people all the more. That’s why I put in extra effort to understand people - their goals, their motivations, and their fears.
Still haven’t had enough? I worked at the Louvre to understand art, culture, and history better. What I learned - people’s motivations, desires, and fears haven’t changed they've just evolved to fit with the times.
I like to meet new people and understand their stories. I’m always in search of “the why’ and it often leads me to the who, what, where, and how.